For example, Southwest Airlines, led by CEO Herb Kelleher, who calls himself the "High Priest of Ha-Ha," strongly endorses the importance of fun.
For example, when one manager was urged by a seminar leader to increase the sense of play at work, he responded plaintively, "But I don't know how to have fun!
" This manager may be typical of several generations of managers - they received almost no training, no support, no encouragement, and no reinforcement for creating an atmosphere of fun at work.
Maslow postulated a hierarchy that progressed from physiological needs to safety and security, then belongness and social needs, esteem and status needs, and finally self-actualization and fulfillment.
Similarly, Glasser's need hierarchy begins with the need for survival (food, air, and shelter) and then moves on to love and belongingness.
More recently, several authors have suggested that the beneficial effects of fun include increases in employee retention (Mariotti, 1999), stress management, and profitability (Avolio, Howell, & Sosik, 1999; Mc Ghee, 2000).